--- title: The Innovative Minute | Experiential Marketing Blog description: Discover the world of experiential marketing through our 'Innovative Minute' content to learn how it can help your business. --- [![Innovative Group](https://blog.innovativegroup.agency/hubfs/logo-mark-yellow-1.svg)](http://innovativegroup.agency) [Call Us](tel:14704814800) - [Services](https://innovativegroup.agency/services/) - [Experiences](http://innovativegroup.agency/work/) - [Culture](http://innovativegroup.agency/team/) - [Blog](https://blog.innovativegroup.agency) - [Contact](http://innovativegroup.agency/contact/) # The Innovative Minute ### [Events Innovative Group Takes Home Stevie Bronze for Marketing Agency of the Year "The agency has a proven record of fast and reliable delivery of campaigns and results for their clients. They have a great list of A-listed brands in their portfolio, and that comes as a great advantage for the agency." Read More →](https://blog.innovativegroup.agency/innovative-group-takes-home-stevie-bronze-for-marketing-agency-of-the-year) Filter by Topic: [Branding](https://blog.innovativegroup.agency/tag/branding) [Events](https://blog.innovativegroup.agency/tag/events) [Experiential](https://blog.innovativegroup.agency/tag/experiential) [MAXimus](https://blog.innovativegroup.agency/tag/maximus) [Insite](https://blog.innovativegroup.agency/tag/insite) ### [customer engagement It's Only the First Quarter and Innovative Group is Moving the Chains Here at Innovative Group, we have been getting back to what we do best, live events...safely and responsibly. It's no secret that 2020 wiped out the ... →](https://blog.innovativegroup.agency/innovative-group-is-moving-the-chains) ### [customer engagement Four Things We Learned From Super Bowl LV As a part of the events surrounding Super Bowl LV in Tampa, FL, the Super Bowl Experience Presented by Lowe's, occupied multiple park locations along ... →](https://blog.innovativegroup.agency/2020-year-review-0) ### [customer engagement 2020 Year in Review We know many of you would like to forget 2020 altogether. Even though it was quite an interesting and unusual year, we still found glimmers of hope ... →](https://blog.innovativegroup.agency/2020-year-review) ### [customer engagement Small Business Growth in The Virtual Age Going virtual is an excellent way for your brand to reach a more broad and diversified audience from anywhere in the world. Whether it's hosting a ... →](https://blog.innovativegroup.agency/small-business-growth) ### [customer engagement Hosting a Virtual Fundraiser Gone are the days of hosting large, in-person fundraising events due to COVID-19, but that does not mean you can’t still host and raise funds for ... →](https://blog.innovativegroup.agency/hosting-virtual-fundraisers) ### [hospitality Rapid Onsite Testing Servcies How often have you heard, "I can't wait for things to go back to normal" or "this is our new norm?" What is even considered normal anymore, and is it ... →](https://blog.innovativegroup.agency/rapid-onsite-testing-services) ### [hospitality Deployable Emergency Response Solutions QUICK RESPONSE TIME FOR A NATIONWIDE NEED In the wake of COVID-19, an ongoing and increasing problem is a lack of medical resources, but INSITE ... →](https://blog.innovativegroup.agency/emergency-response-solutions-insite-hospitality-by-innovative-group) ### [Events Virtual Events If you are like most every other business out there, you are prone to doing face-to-face live events and meetings. Whether it's festivals, concert ... →](https://blog.innovativegroup.agency/virtual-events-planning) ### [customer engagement Remote Work - What, Where, Why, How & When Remote Work - What, Where, Why, How & When →](https://blog.innovativegroup.agency/remote-work-what-where-why-how-when) ### [Events Ways to increase foot traffic at a long standing event WAYS TO INCREASE NEW FOOT TRAFFIC AT A LONG STANDING EVENT →](https://blog.innovativegroup.agency/ways-to-increase-foot-traffic-at-a-long-standing-event) ### [Experiential 5 Reasons Why Your Brand Needs a Super Bowl Fan Experience The Super Bowl is one of the most sought after events of the year, attracting football fans from all over the world. Whether flocking to Miami to ... →](https://blog.innovativegroup.agency/why-your-brand-needs-a-super-bowl-fan-experience) ### [experiential awards 2019 Has Been Quite a Year for Innovative Group! WOW… What a year 2019 has been! Clemson won the College Football National Championship game, the Nationals won the World Series, a new prince was ... →](https://blog.innovativegroup.agency/2019-quite-a-year-for-innovative-group) ### [experiential marketing The Secrets Behind Successful Day of Event Operations You’ve put a lot of time, effort, and money into planning your special event. With tons of moving parts to keep track of and behind-the-scenes ... →](https://blog.innovativegroup.agency/successful-event-operations) ### [experiential awards Innovative Group Wins 2019 Entrepreneur 360™ Award The Innovative Group team is proud to announce they have won a 2019 Entrepreneur 360™ Award for the second year in a row! What helps set Innovative ... →](https://blog.innovativegroup.agency/innovative-group-wins-2019-entrepreneur-360-award) ### [Branding Brand Experience Agencies’ Impact on Brand Loyalty In a highly competitive business landscape, your customers have lots of options when it comes to who to buy from. If you want your customers to be so ... →](https://blog.innovativegroup.agency/brand-experience-agencies-impact-brand-loyalty) ### [customer engagement 4 Common Event Management Mistakes to Avoid As an event director, business owner, or marketing manager, you want to ensure all special events held on behalf of your brand run smoothly. But if ... →](https://blog.innovativegroup.agency/event-management-mistakes) ### [Branding 5 Ways Digital Marketing Enhances Experiential Marketing Experiential marketing is an innovative concept that challenges the status quo of traditional advertising. By creating hands-on experiences your ... →](https://blog.innovativegroup.agency/digital-marketing-and-experiential-marketing) ### [Brand Identity Why Companies Should Encourage Humanitarian Aid Projects More and more brands are joining the “give back” movement to help support their local communities and make a global impact through donations to ... →](https://blog.innovativegroup.agency/why-encourage-humanitarian-aid-projects) ### [experiential marketing How to Run Successful Festival Operations Whether centered around food or music, there are many elements of a festival that contribute to the overall experience. While the biggest celebrity ... →](https://blog.innovativegroup.agency/successful-festival-operations) ### [Branding Why Consumer Experience is the New Brand In such a cluttered business market, brands are struggling to stay ahead of the competition and foster the long-term loyalty they need to be ... →](https://blog.innovativegroup.agency/consumer-experience-new-brand) ### [audience engagement How to Improve Fan Experience at Events As modern consumers become increasingly interested in living the "experience lifestyle," it’s now imperative that brands are able to make their ... →](https://blog.innovativegroup.agency/how-to-improve-fan-experience) ### [experiential marketing 5 Ways to Perfect Sports Event Planning The US is a country that loves to gather around sporting events. Whether that means attending a live game or gathering a group of friends to watch ... →](https://blog.innovativegroup.agency/sports-event-planning) ### [Branding How Innovative Group’s Services Bring Unique Brand Experiences to Life At Innovative Group (IG), we create inspiring experiences for inspiring brands that help people live more inspiring lives. How? Through valuable ... →](https://blog.innovativegroup.agency/unique-brand-experiences) ### [Experiential How Multiple Mobile Assets Create the Optimal Event Experience In part one of our blog series on utilizing experiential marketing to increase brand loyalty and drive revenue, we covered how innovative mobile ... →](https://blog.innovativegroup.agency/multiple-mobile-assets-event-experience) ### [INNOVATIVE GROUP + ALABAMA COASTING PARTNERSHIP When Innovative Group was introduced to Alabama Coasting at the World Food Championship in Orange Beach last year, a wonderful friendship was formed. ... →](https://blog.innovativegroup.agency/innovative-group-alabama-coasting) ### [hospitality INNOVATIVE GROUP WINS COMPANY OF THE YEAR AT 2019 STEVIE® AWARDS What’s better than winning gold? Well besides world peace, not much else The Innovative Group team is proud to announce they have been named →](https://blog.innovativegroup.agency/https/blog.innovativegroup.agency/2019-stevie-company-of-the-year) ### [Experiential How to Use Experiential Marketing to Increase Brand Loyalty (Part 2) In part one of our two part blog series, we covered what experiential marketing is, why it’s effective, and how it can be utilized to increase brand ... →](https://blog.innovativegroup.agency/experiential-marketing-brand-loyalty-2) ### [Experiential How to Use Experiential Marketing to Increase Brand Loyalty (Part 1) In today’s heavily-saturated marketplace, consumers are constantly bombarded with marketing messages trying to convince them to buy a product, open a ... →](https://blog.innovativegroup.agency/experiential-marketing-brand-loyalty-1) ### [Events Don’t Just Sponsor a Golf Tournament... Create An Experience Say goodbye to the idea that golf is just something your father watches when the Masters are on TV. Instead, say hello to modern golf experiences: a ... →](https://blog.innovativegroup.agency/golf-tournament-experience) ### [Events 5 Event Engagement Ideas That Make An Impression Experiential marketing is changing how advertisers speak to and engage customers. No longer is attention grabbing advertising about who can have the ... →](https://blog.innovativegroup.agency/event-engagement-ideas) ### [customer engagement INSITE HOSPITALITY: A REVOLUTION IN PREMIUM HOSPITALITY Forget crowded tents, uncomfortable locations with no AC, and waiting in line for a filthy port-a-potty — there is a new way to enjoy and plan an ... →](https://blog.innovativegroup.agency/insite-hospitality-premium-solution) ### [MAXimus MAXimus Was the Star of Mecum Kissimmee 2019 It was a wild ride for fans and auction-goers at Mecum Kissimmee 2019. Mecum Auctions, the world’s largest collector car auction, hosted its event at ... →](https://blog.innovativegroup.agency/maximus-mecum-kissimmee-2019) ### [experiential marketing How Your Corporation Can Up Its Game with eSports Note: This article is the second in a series of articles on the world of electronic sports (eSports) and competitive online games. eSports. ... →](https://blog.innovativegroup.agency/how-corporations-use-esports) ### [Experiential Entrepreneur 360 Ranks Innovative Group As a Top Company in America Innovative Group (IG) ranks in the top 20% of the Entrepreneur 360 fourth annual list of “The 360 Best Entrepreneurial Companies in America.” As No. ... →](https://blog.innovativegroup.agency/https/blog.innovativegroup.agency/entrepreneur-360-top-company-in-america) ### [experiential marketing WHY EXPERIENTIAL MARKETERS NEED TO EMBRACE ESPORTS Note: This article is the first in a series of articles on the world of electronic sports (eSports) and competitive online games. From the time we ... →](https://blog.innovativegroup.agency/experiential-marketers-embrace-esports) ### [Events Mecum Kissimmee 2019 A Full Week of Unique Experiences For the second year in a row, Innovative Group (IG) will rev up the entertainment at Mecum Kissimmee 2019, the world’s largest Mecum Auto Auction. ... →](https://blog.innovativegroup.agency/mecum-kissimmee-2019) ### [Events MAXimus Represented at the World Food Championships Fire up the grill! Master chefs are a true treasure in the culinary world. Their creativity regarding their recipes and food preparation can make ... →](https://blog.innovativegroup.agency/maximus-world-food-championships) ### [Events Experiential Marketing Engages at the Riptide Music Festival The Innovative Group (IG) team is still riding the wave of excitement from the Riptide Music Festival. More than 40,000 people attended the three-day ... →](https://blog.innovativegroup.agency/experiential-marketing-riptide-music-festival) ### [Experiential Fans Love More Than Just Football at Notre Dame Fan Fest Ready… set… hike! During home football games this season, students, alumni, administrators, and other Fighting Irish fans at the University of Notre ... →](https://blog.innovativegroup.agency/notre-dame-fan-fest) ### [Experiential Culinary Trucks & FitGriller: A Match Made in Food Heaven Innovative Group (IG) is proud to announce a new partnership with Chef Michael “FitGriller” McDearman. The author, TV personality, and BBQ expert and ... →](https://blog.innovativegroup.agency/culinary-trucks-fitgriller) ### [experiential marketing What Makes Innovative Group a Top 100 Event Agency At Innovative Group (IG), our team is excited to share we have been recognized among Event Marketer Magazine’s “It List” of the Top 100 Event ... →](https://blog.innovativegroup.agency/top-100-event-agency) ### [marketing degree You Have Graduated with a Marketing Degree… Now What? Congratulations to all of our 2018 college graduates! It’s finally over. You’ve made countless pots of coffee, spent more grueling hours than you’d ... →](https://blog.innovativegroup.agency/marketing-degree-graduate) ### [Experiential Experiential Marketing and the PGA Makes for a Hole-in-One FORE! You are about to get hit with some great ways to boost your exposure at your next PGA event. Golf is no longer your grandfather’s sport. Today, ... →](https://blog.innovativegroup.agency/experiential-marketing-and-pga) ### [Experiential Introducing MAXimus as Hell on Wheels: Star of TV Show Gordon Ramsay's ‘24 Hours to Hell and Back’ Forget idle hands being the devil’s workshop. When fiery chef Gordon Ramsay returns to the small screen on June 13 with a new show, 24 Hours to Hell ... →](https://blog.innovativegroup.agency/introducing-maximus-as-hell-on-wheels-star-of-tv-show-gordon-ramsays-24-hours-to-hell-and-back) ### [Experiential HOW EXPERIENTIAL MARKETING ENHANCES AIRPORT EXPERIENCES What type of traveler are you? Do you track the take-off time and cut it as close as possible or a “Gate Potato?” →](https://blog.innovativegroup.agency/experiential-marketing-at-airports) ### [Insider What Really Happens at a Festival like Ultra Music Fest Nothing brings a crowd of people together like a music festival. The ground-shaking, feel-it-in-your-chest pounding music, your favorite performers ... →](https://blog.innovativegroup.agency/behind-the-scenes-at-ultra) ### [Experiential The Value of Unique Assets to a Brand Everyone wants to stand out, be unique and promote their own personal brand. For some, it may include some new killer heels and an I’ve-got-this ... →](https://blog.innovativegroup.agency/the-value-of-unique-assets-to-a-brand) ### [Experiential Creating a Non-Human Star: The Power of a Brand Identity What’s your story? Your brand identity Brand identity, which is the message your audience receives from your company, product, or services, is the ... →](https://blog.innovativegroup.agency/creating-a-non-human-star) ### [Experiential Experiential Marketing Definition and Ideas to Inspire in 2018 Marketing, at its core, is promoting your brand to garner the coveted attention and interest of your current and prospective customers, clients, or ... →](https://blog.innovativegroup.agency/experiential-marketing-definition) ### [Events The Secret to Standing Out in a Sea of Marketers: Experience Marketing Being different is good – especially when it comes to standing out in a sea of other competitors. Who says a little competition isn’t good – right? →](https://blog.innovativegroup.agency/stand-out-in-a-sea-of-marketers) IG Events ### Innovative Group Takes Home Stevie Bronze for Marketing Agency of the Year "The agency has a proven record of fast and reliable delivery of campaigns and results for their clients. They have a great list of A-listed brands in their portfolio, and that comes as a great ... [Read Now](https://blog.innovativegroup.agency/innovative-group-takes-home-stevie-bronze-for-marketing-agency-of-the-year) ![](https://blog.innovativegroup.agency/hubfs/social-suggested-images/_Graphics%20(32).png) IG Events ### Virtual Events If you are like most every other business out there, you are prone to doing face-to-face live events and meetings. Whether it's festivals, concert events, sports outings, or simple VIP dinner events ... [Read Now](https://blog.innovativegroup.agency/virtual-events-planning) ![](https://blog.innovativegroup.agency/hubfs/Stock%20images/Business%20team%20having%20video%20conference%20in%20the%20conference%20room.jpeg) IG Events ### Ways to increase foot traffic at a long standing event WAYS TO INCREASE NEW FOOT TRAFFIC AT A LONG STANDING EVENT [Read Now](https://blog.innovativegroup.agency/ways-to-increase-foot-traffic-at-a-long-standing-event) ![](https://blog.innovativegroup.agency/hubfs/mecum-auctions-houston-2014_002-400.jpg) IG Events ### Don’t Just Sponsor a Golf Tournament... Create An Experience Say goodbye to the idea that golf is just something your father watches when the Masters are on TV. Instead, say hello to modern golf experiences: a cohesive experience that feels less like a ... [Read Now](https://blog.innovativegroup.agency/golf-tournament-experience) ![](https://blog.innovativegroup.agency/hubfs/DJI_0391-SMALL.jpg) IG Events ### 5 Event Engagement Ideas That Make An Impression Experiential marketing is changing how advertisers speak to and engage customers. No longer is attention grabbing advertising about who can have the busiest, noisiest, or most conspicuous TV or print ... [Read Now](https://blog.innovativegroup.agency/event-engagement-ideas) ![](https://blog.innovativegroup.agency/hubfs/140522211939-billionare-champagne-monaco-horizontal-large-gallery.jpg) ### Subscribe to the Blog Keep up to date on all things Innovative. ![innovative group logo](https://blog.innovativegroup.agency/hubfs/logo-mark-yellow-1.svg) - Follow us on: - - - - - [Services](https://innovativegroup.agency/services/) - [Experiences](http://innovativegroup.agency/work/) - [Culture](http://innovativegroup.agency/team/) - [Blog](https://blog.innovativegroup.agency) - [Contact](http://innovativegroup.agency/contact/) © 2026 Innovative Group, Inc. All rights reserved. | [Privacy Policy](http://innovativegroup.agency/privacy-policy/) ![](https://www.facebook.com/tr?id=442111809700477&ev=PageView&noscript=1)