The Innovative Minute

experiential marketing

MAXimus Was the Star of Mecum Kissimmee 2019

It was a wild ride for fans and auction-goers at Mecum Kissimmee 2019. Mecum Auctions, the world’s largest collector car auction, hosted its event at Osceola Heritage Park in Florida Jan. 3-13. The 11-day event spanned more than 60 acres and featured a variety of road art and auto auctions, food, live performances, cooking competitions, charity fundraisers, and more.
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eSports

How Your Corporation Can Up Its Game with eSports

  Note: This article is the second in a series of articles on the world of electronic sports (eSports) and competitive online games. eSports. ...
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experiential awards

Entrepreneur 360 Ranks Innovative Group As a Top Company in America

Innovative Group (IG) ranks in the top 20% of the Entrepreneur 360 fourth annual list of “The 360 Best Entrepreneurial Companies in America.” As No. ...
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eSports

Reasons Why Experiential Marketers are Finding a Need to Embrace eSports

  Note: This article is the first in a series of articles on the world of electronic sports (eSports) and competitive online games. From the time we ...
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experiential marketing

Mecum Kissimmee 2019 A Full Week of Unique Experiences

For the second year in a row, Innovative Group (IG) will rev up the entertainment at Mecum Kissimmee 2019, the world’s largest Mecum Auto Auction. ...
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food competition

Master’s of All Things Delicious! MAXimus Represented at the World Food Championships

Fire up the grill! Master chefs are a true treasure in the culinary world. Their creativity regarding their recipes and food preparation can make ...
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experiential marketing

Experiential Marketing Engages at the Riptide Music Festival

The Innovative Group (IG) team is still riding the wave of excitement from the Riptide Music Festival. More than 40,000 people attended the three-day ...
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grill master

Fans Love More Than Just Football at Notre Dame Fan Fest

Ready… set… hike! During home football games this season, students, alumni, administrators, and other Fighting Irish fans at the University of Notre ...
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experiential marketing

Culinary Trucks & FitGriller: A Match Made in Food Heaven

Innovative Group (IG) is proud to announce a new partnership with Chef Michael “FitGriller” McDearman. The author, TV personality, and BBQ expert and ...
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experiential marketing

What Makes Innovative Group a Top 100 Event Agency

At Innovative Group (IG), our team is excited to share we have been recognized among Event Marketer Magazine’s “It List” of the Top 100 Event ...
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marketing degree

You Have Graduated with a Marketing Degree… Now What?

Congratulations to all of our 2018 college graduates! It’s finally over. You’ve made countless pots of coffee, spent more grueling hours than you’d ...
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Experiential

Experiential Marketing and the PGA Makes for a Hole-in-One

FORE! You are about to get hit with some great ways to boost your exposure at your next PGA event. Golf is no longer your grandfather’s sport. Today, ...
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Branding

Introducing MAXimus as Hell on Wheels: Star of TV Show Gordon Ramsay's ‘24 Hours to Hell and Back’

Forget idle hands being the devil’s workshop. When fiery chef Gordon Ramsay returns to the small screen on June 13 with a new show, 24 Hours to Hell ...
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Experiential

How Experiential Marketing Efforts Enhance Customer Experiences at Airports Across the Country

What type of traveler are you? Do you track the take-off time and cut it as close as possible or a “Gate Potato?”
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Experiential

Behind the Scenes: What Really Happens at a Festival like Ultra Music Fest

  Nothing brings a crowd of people together like a music festival. The ground-shaking, feel-it-in-your-chest pounding music, your favorite performers ...
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Branding

The Value of Unique Assets to a Brand

Everyone wants to stand out, be unique and promote their own personal brand. For some, it may include some new killer heels and an I’ve-got-this ...
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Experiential

Creating a Non-Human Star: The Power of a Brand Identity

What’s your story? Your brand identity Brand identity, which is the message your audience receives from your company, product, or services, is the ...
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Experiential

Experiential Marketing Definition and Ideas to Inspire in 2018

Marketing, at its core, is promoting your brand to garner the coveted attention and interest of your current and prospective customers, clients, or ...
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Experiential

The Secret to Standing Out in a Sea of Marketers: Experience Marketing

Being different is good – especially when it comes to standing out in a sea of other competitors. Who says a little competition isn’t good – right?
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IG Events

Mecum Kissimmee 2019 A Full Week of Unique Experiences

For the second year in a row, Innovative Group (IG) will rev up the entertainment at Mecum Kissimmee 2019, the world’s largest Mecum Auto Auction. The event, which runs through Jan. 13, is 10 full ...
Read Now
IG Events

Master’s of All Things Delicious! MAXimus Represented at the World Food Championships

Fire up the grill! Master chefs are a true treasure in the culinary world. Their creativity regarding their recipes and food preparation can make millions of mouths water. So, what’s it like when ...
Read Now
IG Events

Experiential Marketing Engages at the Riptide Music Festival

The Innovative Group (IG) team is still riding the wave of excitement from the Riptide Music Festival. More than 40,000 people attended the three-day event, which was held in Fort Lauderdale Beach, ...
Read Now
IG Events
March 20, 2018

Behind the Scenes: What Really Happens at a Festival like Ultra Music Fest

  Nothing brings a crowd of people together like a music festival. The ground-shaking, feel-it-in-your-chest pounding music, your favorite performers rocking out the stage, and the smell of festival ...
Read Now
IG Events

The Secret to Standing Out in a Sea of Marketers: Experience Marketing

Being different is good – especially when it comes to standing out in a sea of other competitors. Who says a little competition isn’t good – right?
Read Now

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