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The Innovative Minute

customer engagement

4 Common Event Management Mistakes to Avoid

As an event director, business owner, or marketing manager, you want to ensure all special events held on behalf of your brand run smoothly. But if you want your next event to go off without a hitch, what steps do you need to take?
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Branding

5 Ways Digital Marketing Enhances Experiential Marketing

Experiential marketing is an innovative concept that challenges the status quo of traditional advertising. By creating hands-on experiences your ...
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Brand Identity

Why Companies Should Encourage Humanitarian Aid Projects

More and more brands are joining the “give back” movement to help support their local communities and make a global impact through donations to ...
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experiential marketing

How to Run Successful Festival Operations

Whether centered around food or music, there are many elements of a festival that contribute to the overall experience. While the biggest celebrity ...
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Branding

Why Consumer Experience is the New Brand

In such a cluttered business market, brands are struggling to stay ahead of the competition and foster the long-term loyalty they need to be ...
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audience engagement

How to Improve Fan Experience at Events

As modern consumers become increasingly interested in living the "experience lifestyle," it’s now imperative that brands are able to make their ...
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experiential marketing

5 Ways to Perfect Sports Event Planning

The US is a country that loves to gather around sporting events. Whether that means attending a live game or gathering a group of friends to watch ...
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Branding

How Innovative Group’s Services Bring Unique Brand Experiences to Life

At Innovative Group (IG), we create inspiring experiences for inspiring brands that help people live more inspiring lives. How? Through valuable ...
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Experiential

How Multiple Mobile Assets Create the Optimal Event Experience

In part one of our blog series on utilizing experiential marketing to increase brand loyalty and drive revenue, we covered how innovative mobile ...
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INNOVATIVE GROUP + ALABAMA COASTING PARTNERSHIP

When Innovative Group was introduced to Alabama Coasting at the World Food Championship in Orange Beach last year, a wonderful friendship was formed. ...
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hospitality

INNOVATIVE GROUP WINS COMPANY OF THE YEAR AT 2019 STEVIE® AWARDS

What’s better than winning gold? Well besides world peace, not much else The Innovative Group team is proud to announce they have been named
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Experiential

How to Utilize Experiential Marketing to Increase Brand Loyalty (Part 2)

In part one of our two part blog series, we covered what experiential marketing is, why it’s effective, and how it can be utilized to increase brand ...
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Experiential

How to Utilize Experiential Marketing to Increase Brand Loyalty (Part 1)

In today’s heavily-saturated marketplace, consumers are constantly bombarded with marketing messages trying to convince them to buy a product, open a ...
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Events

Don’t Just Sponsor a Golf Tournament... Create An Experience

Say goodbye to the idea that golf is just something your father watches when the Masters are on TV. Instead, say hello to modern golf experiences: a ...
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Events

5 Event Engagement Ideas That Make An Impression

Experiential marketing is changing how advertisers speak to and engage customers. No longer is attention grabbing advertising about who can have the ...
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customer engagement

INSITE HOSPITALITY: A REVOLUTION IN PREMIUM HOSPITALITY

Forget crowded tents, uncomfortable locations with no AC, and waiting in line for a filthy port-a-potty — there is a new way to enjoy and plan an ...
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MAXimus

MAXimus Was the Star of Mecum Kissimmee 2019

It was a wild ride for fans and auction-goers at Mecum Kissimmee 2019. Mecum Auctions, the world’s largest collector car auction, hosted its event at ...
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experiential marketing

How Your Corporation Can Up Its Game with eSports

  Note: This article is the second in a series of articles on the world of electronic sports (eSports) and competitive online games. eSports. ...
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Experiential

Entrepreneur 360 Ranks Innovative Group As a Top Company in America

Innovative Group (IG) ranks in the top 20% of the Entrepreneur 360 fourth annual list of “The 360 Best Entrepreneurial Companies in America.” As No. ...
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experiential marketing

WHY EXPERIENTIAL MARKETERS NEED TO EMBRACE ESPORTS

  Note: This article is the first in a series of articles on the world of electronic sports (eSports) and competitive online games. From the time we ...
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Events

Mecum Kissimmee 2019 A Full Week of Unique Experiences

For the second year in a row, Innovative Group (IG) will rev up the entertainment at Mecum Kissimmee 2019, the world’s largest Mecum Auto Auction. ...
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Events

MAXimus Represented at the World Food Championships

Fire up the grill! Master chefs are a true treasure in the culinary world. Their creativity regarding their recipes and food preparation can make ...
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Events

Experiential Marketing Engages at the Riptide Music Festival

The Innovative Group (IG) team is still riding the wave of excitement from the Riptide Music Festival. More than 40,000 people attended the three-day ...
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Experiential

Fans Love More Than Just Football at Notre Dame Fan Fest

Ready… set… hike! During home football games this season, students, alumni, administrators, and other Fighting Irish fans at the University of Notre ...
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Experiential

Culinary Trucks & FitGriller: A Match Made in Food Heaven

Innovative Group (IG) is proud to announce a new partnership with Chef Michael “FitGriller” McDearman. The author, TV personality, and BBQ expert and ...
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experiential marketing

What Makes Innovative Group a Top 100 Event Agency

At Innovative Group (IG), our team is excited to share we have been recognized among Event Marketer Magazine’s “It List” of the Top 100 Event ...
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marketing degree

You Have Graduated with a Marketing Degree… Now What?

Congratulations to all of our 2018 college graduates! It’s finally over. You’ve made countless pots of coffee, spent more grueling hours than you’d ...
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Experiential

Experiential Marketing and the PGA Makes for a Hole-in-One

FORE! You are about to get hit with some great ways to boost your exposure at your next PGA event. Golf is no longer your grandfather’s sport. Today, ...
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Experiential

Introducing MAXimus as Hell on Wheels: Star of TV Show Gordon Ramsay's ‘24 Hours to Hell and Back’

Forget idle hands being the devil’s workshop. When fiery chef Gordon Ramsay returns to the small screen on June 13 with a new show, 24 Hours to Hell ...
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Experiential

HOW EXPERIENTIAL MARKETING ENHANCES AIRPORT EXPERIENCES

What type of traveler are you? Do you track the take-off time and cut it as close as possible or a “Gate Potato?”
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Insider

What Really Happens at a Festival like Ultra Music Fest

  Nothing brings a crowd of people together like a music festival. The ground-shaking, feel-it-in-your-chest pounding music, your favorite performers ...
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Experiential

The Value of Unique Assets to a Brand

Everyone wants to stand out, be unique and promote their own personal brand. For some, it may include some new killer heels and an I’ve-got-this ...
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Experiential

Creating a Non-Human Star: The Power of a Brand Identity

What’s your story? Your brand identity Brand identity, which is the message your audience receives from your company, product, or services, is the ...
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Experiential

Experiential Marketing Definition and Ideas to Inspire in 2018

Marketing, at its core, is promoting your brand to garner the coveted attention and interest of your current and prospective customers, clients, or ...
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Events

The Secret to Standing Out in a Sea of Marketers: Experience Marketing

Being different is good – especially when it comes to standing out in a sea of other competitors. Who says a little competition isn’t good – right?
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IG Events

Don’t Just Sponsor a Golf Tournament... Create An Experience

Say goodbye to the idea that golf is just something your father watches when the Masters are on TV. Instead, say hello to modern golf experiences: a cohesive experience that feels less like a ...
Read Now
IG Events

5 Event Engagement Ideas That Make An Impression

Experiential marketing is changing how advertisers speak to and engage customers. No longer is attention grabbing advertising about who can have the busiest, noisiest, or most conspicuous TV or print ...
Read Now
IG Events

Mecum Kissimmee 2019 A Full Week of Unique Experiences

For the second year in a row, Innovative Group (IG) will rev up the entertainment at Mecum Kissimmee 2019, the world’s largest Mecum Auto Auction. The event, which runs through Jan. 13, is 10 full ...
Read Now
IG Events

MAXimus Represented at the World Food Championships

Fire up the grill! Master chefs are a true treasure in the culinary world. Their creativity regarding their recipes and food preparation can make millions of mouths water. So, what’s it like when ...
Read Now
IG Events

Experiential Marketing Engages at the Riptide Music Festival

The Innovative Group (IG) team is still riding the wave of excitement from the Riptide Music Festival. More than 40,000 people attended the three-day event, which was held in Fort Lauderdale Beach, ...
Read Now

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