The Innovative Minute

Experiential

Culinary Trucks & FitGriller: A Match Made in Food Heaven

Innovative Group (IG) is proud to announce a new partnership with Chef Michael “FitGriller” McDearman. The author, TV personality, and BBQ expert and grill master will serve as an official spokesperson for MAXimus and DRAFT, IG’s two experiential defining mobile culinary and catering assets.
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experiential marketing

What Makes Innovative Group a Top 100 Event Agency

At Innovative Group (IG), our team is excited to share we have been recognized among Event Marketer Magazine’s “It List” of the Top 100 Event ...
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marketing degree

You Have Graduated with a Marketing Degree… Now What?

Congratulations to all of our 2018 college graduates! It’s finally over. You’ve made countless pots of coffee, spent more grueling hours than you’d ...
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Experiential

Experiential Marketing and the PGA Makes for a Hole-in-One

FORE! You are about to get hit with some great ways to boost your exposure at your next PGA event. Golf is no longer your grandfather’s sport. Today, ...
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Experiential

Introducing MAXimus as Hell on Wheels: Star of TV Show Gordon Ramsay's ‘24 Hours to Hell and Back’

Forget idle hands being the devil’s workshop. When fiery chef Gordon Ramsay returns to the small screen on June 13 with a new show, 24 Hours to Hell ...
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Experiential

How Experiential Marketing Efforts Enhance Customer Experiences at Airports Across the Country

What type of traveler are you? Do you track the take-off time and cut it as close as possible or a “Gate Potato?”
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Insider

Behind the Scenes: What Really Happens at a Festival like Ultra Music Fest

  Nothing brings a crowd of people together like a music festival. The ground-shaking, feel-it-in-your-chest pounding music, your favorite performers ...
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Experiential

The Value of Unique Assets to a Brand

Everyone wants to stand out, be unique and promote their own personal brand. For some, it may include some new killer heels and an I’ve-got-this ...
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Experiential

Creating a Non-Human Star: The Power of a Brand Identity

What’s your story? Your brand identity Brand identity, which is the message your audience receives from your company, product, or services, is the ...
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Experiential

Experiential Marketing Definition and Ideas to Inspire in 2018

Marketing, at its core, is promoting your brand to garner the coveted attention and interest of your current and prospective customers, clients, or ...
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Events

The Secret to Standing Out in a Sea of Marketers: Experience Marketing

Being different is good – especially when it comes to standing out in a sea of other competitors. Who says a little competition isn’t good – right?
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IG Events
March 20, 2018

Behind the Scenes: What Really Happens at a Festival like Ultra Music Fest

  Nothing brings a crowd of people together like a music festival. The ground-shaking, feel-it-in-your-chest pounding music, your favorite performers rocking out the stage, and the smell of festival ...
Read Now
IG Events

The Secret to Standing Out in a Sea of Marketers: Experience Marketing

Being different is good – especially when it comes to standing out in a sea of other competitors. Who says a little competition isn’t good – right?
Read Now

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