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Experiential Marketing and the PGA Makes for a Hole-in-One

Camie Dunbar   |   Apr 23, 2018 1:36:57 PM

FORE! You are about to get hit with some great ways to boost your exposure at your next PGA event. Golf is no longer your grandfather’s sport. Today, tournament organizers are combining the fun of a major golfing event with the excitement of a perfectly groomed party.

It is proven that Experiential marketing can help drive results and create awareness for your brand at major events. Major league events, like those hosted by the PGA, are loaded with opportunities to create memorable experiences. Everything from food, fun, and live entertainment to exclusive hospitality villages and other activities can help you wow, engage, and inspire your audience.

As a sport that is played by 23.8 million Americans, plus millions more around the world, golf is an incredibly strong industry. It is an industry worth nearly $70 billion, and it impacts approximately 2 million U.S. jobs, according to National Golf Foundation statistics cited by the Golf Channel.

Looking for some creative experiential marketing ways to get involved? We have got them!


Taste of the Masters

Want a taste of the Masters? Innovative Group has the perfect way to create a tasty and memorable experience! By adding a generous helping of celebrities and top chefs, serving up heaps of delicious food, and topping it off with a great cause, you too can be wowed by Augusta!

Innovative Group recently helped to deliver this mouthwatering experience to participants at the Taste of the Master Chefs event in Augusta, Georgia on April 6. This national fundraising event, which raises money for the Salvation Army of Augusta’s hunger-relief charity, featured some of the country’s best chefs and some of the biggest names in Hollywood and sports. The event was led by Celeb Chef José Andrés, named one of Time’s “100 Most Influential People,” and he was recently awarded Outstanding Chef and Humanitarian of the Year by the James Beard Foundation. Did you also catch Chef Andrés on the Oscars?

Looking for your own taste? Prepare your recipe for success now, and be ready to join us next year.

RBC Heritage

Looking to be the envy of all PGA fans, and having guests say, “How can I get one of those?” The RBC Heritage team knew that you would ask!

Innovative Group brought the luxury of their GameDay Traditions Suite to the RBC Heritage, South Carolina’s only PGA golf tournament. This premium hospitality suite comes fully equipped with turnkey, high-end accommodations to create an unparalleled VIP experience. GTS marries the best mobile suite design and amenities with expert event logistics and customer service to enhance your event experience.

The suites offer a variety of amenities, including (but not limited to):

  • Spacious indoor and tented outdoor entertainment accommodations for 25-50 people;
  • Comfortable indoor and outdoor furniture;
  • Five high-definition (HD) flat screen televisions (including one in the restroom so your audience doesn’t miss a moment);
  • Sound system speakers and an MP3 docking station;
  • A universal touch screen entertainment system; and
  • Top-quality features (hardwood flooring, granite countertops, stainless steel appliances).

The only thing that would be better than one GameDay Traditions Suite, would be to create a village of GameDay Traditions Suites.


Want to Create your Own Golf Event

No problem. Innovative Group has worked with companies like ADT to create the ADT Golf Skills Challenge and Conference, an experience and symposium which played host to numerous celebrities and thrilled ADT customers.

To make the event a success, IG scouted the perfect location to meet the balance of magical entertainment and superior relaxation.

What’s our next hole-in-one? Innovative Group is looking to bring its unique hospitality services to the FedEx St. Jude Classic. IG’s Mobile Hospitality Units would provide an incredible value-added for sponsors who want to show their clients and employees a good time in the comfort of exclusive accommodations.

IG’s experiential marketing and larger-than-life assets aren’t limited to the world of golf. Their approach is to set free the imagination of our creative team to allow them to do what they do best: Bring the best possible experiences to clients across any conceivable (and inconceivable) industry and venue with their entire fleet of mobile assets:

  • MAXimus — the world’s only self-contained mobile culinary performance and entertainment vehicle that is housed in a 72-foot tractor trailer; and
  • DRAFT (Dynamic Restaurant Aboard Fire Truck) — a renovated fire truck that caters a premium experience while serving up quality beer, BBQ, and fire-hot entertainment.

To see how Innovative Group and their top-of-the-line assets can enhance the marketing experience of your customers and sponsors, contact IG’s innovative solutionists™ today by clicking on the banner below.

Ready to Take Your Next Event to the MAX?