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The Innovative Minute

Experiential

Introducing MAXimus as Hell on Wheels: Star of TV Show Gordon Ramsay's ‘24 Hours to Hell and Back’

Forget idle hands being the devil’s workshop. When fiery chef Gordon Ramsay returns to the small screen on June 13 with a new show, 24 Hours to Hell and Back, his “workshop” is truly going to be Hell on Wheels. Or, to be more specific, it’s a 70-foot-long semi-truck called Hell on Wheels that unfolds into a state-of-the-art, self-sustaining mobile kitchen.
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Experiential

Creating a Non-Human Star: The Power of a Brand Identity

What’s your story? Your brand identity Brand identity, which is the message your audience receives from your company, product, or services, is the ...
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IG Events

Innovative Group Takes Home Stevie Bronze for Marketing Agency of the Year

"The agency has a proven record of fast and reliable delivery of campaigns and results for their clients. They have a great list of A-listed brands in their portfolio, and that comes as a great ...
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IG Events

Virtual Events

If you are like most every other business out there, you are prone to doing face-to-face live events and meetings. Whether it's festivals, concert events, sports outings, or simple VIP dinner events ...
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IG Events

Ways to increase foot traffic at a long standing event

WAYS TO INCREASE NEW FOOT TRAFFIC AT A LONG STANDING EVENT
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IG Events

Don’t Just Sponsor a Golf Tournament... Create An Experience

Say goodbye to the idea that golf is just something your father watches when the Masters are on TV. Instead, say hello to modern golf experiences: a cohesive experience that feels less like a ...
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IG Events

5 Event Engagement Ideas That Make An Impression

Experiential marketing is changing how advertisers speak to and engage customers. No longer is attention grabbing advertising about who can have the busiest, noisiest, or most conspicuous TV or print ...
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