For the second year in a row, Innovative Group (IG) will rev up the entertainment at Mecum Kissimmee 2019, the world’s largest Mecum Auto Auction. The event, which runs through Jan. 13, is 10 full days of perusing road art sales and 3,500 vehicle auctions for collector cars and vintage and antique motorcycles.
Attendees of the Mecum auctions also get to enjoy top-quality entertainment, food, and beverages from our one-of-a-kind Mobile Activation Xperience (aka MAXimus or simply MAX).
At Mecum Kissimmee 2019, MAXimus will serve as the culinary and performance platform for the Mecum Midway Stage — or what is also aptly known as the Mecum Midway Experience.
When MAX rolls up to an event, he never fails to turn heads. That’s because this IG-exclusive experiential marketing asset is truly a sight to behold. Measuring in at 72 feet, MAX is a state-of-the-art self-sustaining mobile culinary and entertainment venue that is loaded to the brim with all of the amenities that are designed to throw the ultimate party.
MAX is equipped with:
At Mecum Kissimmee 2019, Innovative Group will host a multitude of live bands, street performers, cooking challenges/tastings, and the second annual Mecum Culinary Cup cook-off with our friends from CREaM. Celebrity chef and TV personality Andrew Zimmern will serve as the guest judge for the cook-off, which will feature a $2,500 first place prize.
The concerts will include performances by:
The Mecum car auctions also will include a special guest appearance by professional wrestler Hulk Hogan on behalf of the 50 Legs Foundation, which helps amputees receive the care and prosthetics they need but cannot afford.
Last year, Innovative Group and MAX helped the Mecum auction live event in Kissimmee reach more than 4.4 million social media users. This helped to solidify that MAX and the Mecum Midway will be a staple experience for all future Mecum auctions.
“We’re incredibly excited to have the opportunity to be a part of Mecum Kissimmee,” says Jim Freudenberg, Senior Vice President Strategic Alliance Partnerships at Innovative Group. “I have worked with the Mecum team for many years now, and as Mecum’s go-to experiential marketing agency, we’re always seeking to find new ways to push the envelope and bring the best possible entertainment to Mecum Auction fans around the U.S.”
Innovative Group, an Event Marketer Magazine Top 100 Event Agency headquartered in Miami, Florida, helps companies and organizations around the United States create memorable and engaging marketing experiences. Some of the most recent events include the Riptide Music Festival, Notre Dame Fan Fest, and the World Food Championships.
To see what IG can do to kick your corporate events into high gear, contact our team of innovative marketing solutionists™ today.
To view the full auction Mecum Kissimmee 2019 schedule of events, visit the Mecum Auctions website. Also, be sure to check out the highlights from the auction, including visuals of our MAXimus and DRAFT on the Mecum Midway on NBCSN and NBC. Check your local listings.