Ready… set… hike! During home football games this season, students, alumni, administrators, and other Fighting Irish fans at the University of Notre Dame get to enjoy football, beer, BBQ, and world-class entertainment during Notre Dame’s Football Fan Fest. This year, Innovative Group (IG), a world-class experiential marketing company, is helping the university heat up the celebration with DRAFT, a Dynamic Restaurant Aboard Fire Truck mobile culinary asset.
“We are proud to have an ongoing relationship with the University of Notre Dame since 2013. In 2017, we worked closely with their Campus Dining program to assist in the 175th Anniversary Trail Walk Final event, as well as the 2018 'Back to School' picnic,” says Jim Freudenberg, Senior Vice President, Strategic Alliance Partnerships at Innovative Group. “Our partnership continues to grow at Notre Dame with the guidance and leadership from the Campus Dining executives on campus.”
DRAFT Never Fumbles a Celebration
Although this star of the game doesn’t wear a helmet and pads, DRAFT always brings its A-Game to every sporting event. In its former life, this revamped fire truck helped save many lives. Now, DRAFT brings new life to brand engagements, events, fundraisers, and other celebrations for organizations around the United States.
For the Notre Dame Fan Fest, fans will huddle up to enjoy more than 1,000 pounds of different meats, which are smoked and barbecued a top DRAFT at the stadium. That’s because this lean, mean, smoking and grilling machine comes fully equipped with:
- Two 500-lb Southern Pride smokers;
- A flat-top grill; and
- Six (6) LED Screens Broadcasting College GameDays across the US
To help wash down each mouthwatering bite, DRAFT comes equipped with a multi-sided 12 beverage tap system that can serve up cold and frothy beers along with kid-friendly beverages. This one-of-a-kind mobile asset also serves up a generous helping of excitement with DJ hook-ups to turn your engagement into an immersive music experience.
This cherry-red culinary masterpiece, which can serve food and beverages to up to 20,000 people each day, brings the party with it no matter where it goes.
INSITE Hospitality Suites Always Earns Extra Points
In addition to DRAFT, Innovative Group also brings another MVP to select home games in the form of its INSITE hospitality mobile destination. During the Michigan Wolverines vs. Notre Dame game on Sept. 1, the INSITE suites were used by the University for their VIPs and by media representatives from NBC Sports. Look for INSITE to make a return visit for the Florida State University vs. Notre Dame game on Nov. 10.
These premium mobile hospitality suites bring all of the comforts and amenities of home to the game and are frequently used to cater to corporate sponsors and VIP clientele.
INSITE is a luxuriously-designed hospitality accommodation offering top-of-the-line amenities and superior customer service for delivering a true VIP treatment. Featuring indoor and outdoor seating, entertainment, and other amenities, each suite is equipped to accommodate 25-50 people at a time with its indoor and outdoor seating areas.
The interior of each climate-controlled suite, which can comfortably accommodate 12-15 VIPs, features:
- A kitchen — complete with a refrigerator, microwave, warming drawer, bar, and storage areas — that has a pass-through window to the outside seating area;
- A self-contained water and plumbing system;
- Three flat screen high-definition (HD) satellite televisions and a universal touch screen entertainment system;
- An MP3 docking station, electrical outlets, and USB charging ports to keep your VIPs’ devices fully charged;
- A coat closet and separate lockable storage cabinet for the safekeeping of personal effects.
Outside, the suite features a porch and outdoor tended entertainment areas that include:
- An outdoor awning, tables, and chairs;
- A high-definition 65” flat street satellite TV;
- An MP3 docking station with an external sound system;
- An exterior beverage refrigerator; and
- Outdoor lighting and a water spigot.
Make Innovative Group Part of Your Event Team
The team at Innovative Group strives to bring fun, luxury accommodations, and the best possible service to every client event. Your school, company, or organization can take advantage of Innovative Group’s hot experiential marketing concepts and larger-than-life assets.
If you’re ready to score a touchdown with your next great brand experience, contact this group of innovative marketers today to get started.
