How to Utilize Experiential Marketing to Increase Brand Loyalty (Part 2)

Camie Dunbar   |   Apr 30, 2019 12:28:40 PM

In part one of our two part blog series, we covered what experiential marketing is, why it’s effective, and how it can be utilized to increase brand loyalty. Plus, we explored how IG’s mobile assets, MAXimus and DRAFT, can drive additional revenue and brand awareness at your next event.

Now, we are back with even more ways that Innovative Group can enhance your experiential marketing efforts. Check out these additional event engagement ideas to ramp up your next event, stand out from the crowd, and drive more revenue.

Why Leveraging the Best Event Engagement Ideas for Your Brand is Important

How to grab the attention of event-goers is constantly running through the minds of event planners, marketers, and corporate sponsors everywhere. In an increasingly competitive and saturated market, differentiating yourself and creating a competitive advantage for you and your sponsors is the key to long term business success. For these reasons and more, INSITE Hospitality Suites were created.

IG’s all-inclusive, premium mobile suites are ideal for any kind of activation experience, located anywhere across the country. The first-class amenities (including climate controlled heating and cooling, private restrooms, and full service catering and entertainment capabilities) were designed to take your event to another level.

Plus, INSITE offers endless opportunities for custom branding and sponsorships, enabling you to increase brand awareness while also driving revenue. That’s right — experiential marketing can help you increase sales from end-user consumers, while also increasing revenue from corporate sponsors! Here’s how…

DSC_1891-SMALL

Event Engagement Ideas to Utilize Experiential Marketing

SkyView Suites

The SkyView Suites feature a unique rooftop view and massive floor to ceiling windows that will impress event-goers while offering you nearly endless sponsorship and branding opportunities.

Bring a SkyView Suite to your event and drive revenue by:

  • Selling tickets to enjoy the rooftop view
  • Selling sponsorship and branding opportunities using the rooftop railing
  • Creating a village with each suite sponsored by a different client
  • Creating a Cool Zone and selling sponsorships
  • Selling catering sponsorships
  • Selling a VIP lounge area near the suite
  • Customized branding and product placement
  • Offering sampling and more!

unspecified-4-e1501527627882

Traditional Suite

The Traditional is equipped with first-class and turn-key accommodations that extend the entertainment factor prior to and even after the event ends. This ensures guests have a unique and elevated experience, while also making it possible for you to increase revenue.

Bring a Traditional Suite to your event and drive revenue by:

  • Selling tickets to enjoy a true VIP experience
  • Creating a village with each suite sponsored by a different client
  • Selling sponsorship and branding opportunities throughout the suite by branding pillows, wall art, etc.
  • Selling catering sponsorships
  • Selling a VIP lounge area near the suite
  • Customized branding and product placement
  • Offering sampling and more!

No matter which option is best for your needs, IG’s fleet of INSITE Suites can enhance the passion and energy of any event with an incomparable VIP experience. With limitless possibilities for guests to experience entertainment, cuisine, and luxury amenities, spectators at your event will be effectively transformed into actual participants.

For example, The University of Alabama wanted the Governor and University President to feel as if they were at home before the College Football Championship game, so they asked Innovative Group to bring in a village of Traditional suites to create a luxurious and inviting pre-party before and after taking home the championship trophy. IG had the suites adorned with Alabama inspired photos, throw pillows, crimson colors, and favorite culinary delights...providing all the luxuries of home, but out on the road.

Want to learn more about how the Innovative Group’s fleet of mobile hospitality assets can drive your customer engagement, check out part three of our blog series or Contact our team of solutionists™ today!

Insite Hospitality - Mobile Hospitality Solution