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The Innovative Minute

Experiential

Fans Love More Than Just Football at Notre Dame Fan Fest

Ready… set… hike! During home football games this season, students, alumni, administrators, and other Fighting Irish fans at the University of Notre Dame get to enjoy football, beer, BBQ, and world-class entertainment during Notre Dame’s Football Fan Fest. This year, Innovative Group (IG), a world-class experiential marketing company, is helping the university heat up the ...
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Experiential

Culinary Trucks & FitGriller: A Match Made in Food Heaven

Innovative Group (IG) is proud to announce a new partnership with Chef Michael “FitGriller” McDearman. The author, TV personality, and BBQ expert and ...
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Experiential

Experiential Marketing and the PGA Makes for a Hole-in-One

FORE! You are about to get hit with some great ways to boost your exposure at your next PGA event. Golf is no longer your grandfather’s sport. Today, ...
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Experiential

Introducing MAXimus as Hell on Wheels: Star of TV Show Gordon Ramsay's ‘24 Hours to Hell and Back’

Forget idle hands being the devil’s workshop. When fiery chef Gordon Ramsay returns to the small screen on June 13 with a new show, 24 Hours to Hell ...
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Experiential

HOW EXPERIENTIAL MARKETING ENHANCES AIRPORT EXPERIENCES

What type of traveler are you? Do you track the take-off time and cut it as close as possible or a “Gate Potato?”
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Insider

What Really Happens at a Festival like Ultra Music Fest

Nothing brings a crowd of people together like a music festival. The ground-shaking, feel-it-in-your-chest pounding music, your favorite performers ...
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Experiential

The Value of Unique Assets to a Brand

Everyone wants to stand out, be unique and promote their own personal brand. For some, it may include some new killer heels and an I’ve-got-this ...
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All
IG Events

Innovative Group Takes Home Stevie Bronze for Marketing Agency of the Year

"The agency has a proven record of fast and reliable delivery of campaigns and results for their clients. They have a great list of A-listed brands in their portfolio, and that comes as a great ...
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IG Events

Virtual Events

If you are like most every other business out there, you are prone to doing face-to-face live events and meetings. Whether it's festivals, concert events, sports outings, or simple VIP dinner events ...
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IG Events

Ways to increase foot traffic at a long standing event

WAYS TO INCREASE NEW FOOT TRAFFIC AT A LONG STANDING EVENT
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IG Events

Don’t Just Sponsor a Golf Tournament... Create An Experience

Say goodbye to the idea that golf is just something your father watches when the Masters are on TV. Instead, say hello to modern golf experiences: a cohesive experience that feels less like a ...
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IG Events

5 Event Engagement Ideas That Make An Impression

Experiential marketing is changing how advertisers speak to and engage customers. No longer is attention grabbing advertising about who can have the busiest, noisiest, or most conspicuous TV or print ...
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