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The Innovative Minute

Events

Experiential Marketing Engages at the Riptide Music Festival

The Innovative Group (IG) team is still riding the wave of excitement from the Riptide Music Festival. More than 40,000 people attended the three-day event, which was held in Fort Lauderdale Beach, Florida. The massive weekend party featured dozens of musical artists, including The Jacksons, Panic! At the Disco, Sheila E, and 311.
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Insider

What Really Happens at a Festival like Ultra Music Fest

Nothing brings a crowd of people together like a music festival. The ground-shaking, feel-it-in-your-chest pounding music, your favorite performers ...
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Events

The Secret to Standing Out in a Sea of Marketers: Experience Marketing

Being different is good – especially when it comes to standing out in a sea of other competitors. Who says a little competition isn’t good – right?
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IG Events

Innovative Group Takes Home Stevie Bronze for Marketing Agency of the Year

"The agency has a proven record of fast and reliable delivery of campaigns and results for their clients. They have a great list of A-listed brands in their portfolio, and that comes as a great ...
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IG Events

Virtual Events

If you are like most every other business out there, you are prone to doing face-to-face live events and meetings. Whether it's festivals, concert events, sports outings, or simple VIP dinner events ...
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IG Events

Ways to increase foot traffic at a long standing event

WAYS TO INCREASE NEW FOOT TRAFFIC AT A LONG STANDING EVENT
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IG Events

Don’t Just Sponsor a Golf Tournament... Create An Experience

Say goodbye to the idea that golf is just something your father watches when the Masters are on TV. Instead, say hello to modern golf experiences: a cohesive experience that feels less like a ...
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IG Events

5 Event Engagement Ideas That Make An Impression

Experiential marketing is changing how advertisers speak to and engage customers. No longer is attention grabbing advertising about who can have the busiest, noisiest, or most conspicuous TV or print ...
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