---
title: The Innovative Minute | Experiential Marketing Blog | Camie Dunbar (2)
description: Discover the world of experiential marketing through our 'Innovative Minute' content to learn how it can help your business. (2)
---

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# The Innovative Minute

### [hospitality INNOVATIVE GROUP WINS COMPANY OF THE YEAR AT 2019 STEVIE® AWARDS What’s better than winning gold? Well besides world peace, not much else The Innovative Group team is proud to announce they have been named Read More →](https://blog.innovativegroup.agency/https/blog.innovativegroup.agency/2019-stevie-company-of-the-year)

 Filter by Topic: [Branding](https://blog.innovativegroup.agency/tag/branding) [Events](https://blog.innovativegroup.agency/tag/events) [Experiential](https://blog.innovativegroup.agency/tag/experiential) [MAXimus](https://blog.innovativegroup.agency/tag/maximus) [Insite](https://blog.innovativegroup.agency/tag/insite)

### [Experiential How to Use Experiential Marketing to Increase Brand Loyalty (Part 2) In part one of our two part blog series, we covered what experiential marketing is, why it’s effective, and how it can be utilized to increase brand ... →](https://blog.innovativegroup.agency/experiential-marketing-brand-loyalty-2)

### [Experiential How to Use Experiential Marketing to Increase Brand Loyalty (Part 1) In today’s heavily-saturated marketplace, consumers are constantly bombarded with marketing messages trying to convince them to buy a product, open a ... →](https://blog.innovativegroup.agency/experiential-marketing-brand-loyalty-1)

### [Events Don’t Just Sponsor a Golf Tournament... Create An Experience Say goodbye to the idea that golf is just something your father watches when the Masters are on TV. Instead, say hello to modern golf experiences: a ... →](https://blog.innovativegroup.agency/golf-tournament-experience)

### [Events 5 Event Engagement Ideas That Make An Impression Experiential marketing is changing how advertisers speak to and engage customers. No longer is attention grabbing advertising about who can have the ... →](https://blog.innovativegroup.agency/event-engagement-ideas)

### [customer engagement INSITE HOSPITALITY: A REVOLUTION IN PREMIUM HOSPITALITY Forget crowded tents, uncomfortable locations with no AC, and waiting in line for a filthy port-a-potty — there is a new way to enjoy and plan an ... →](https://blog.innovativegroup.agency/insite-hospitality-premium-solution)

### [MAXimus MAXimus Was the Star of Mecum Kissimmee 2019 It was a wild ride for fans and auction-goers at Mecum Kissimmee 2019. Mecum Auctions, the world’s largest collector car auction, hosted its event at ... →](https://blog.innovativegroup.agency/maximus-mecum-kissimmee-2019)

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IG Events

### Innovative Group Takes Home Stevie Bronze for Marketing Agency of the Year

"The agency has a proven record of fast and reliable delivery of campaigns and results for their clients. They have a great list of A-listed brands in their portfolio, and that comes as a great ...

[Read Now](https://blog.innovativegroup.agency/innovative-group-takes-home-stevie-bronze-for-marketing-agency-of-the-year)

![](https://blog.innovativegroup.agency/hubfs/social-suggested-images/_Graphics%20(32).png)

IG Events

### Virtual Events

If you are like most every other business out there, you are prone to doing face-to-face live events and meetings. Whether it's festivals, concert events, sports outings, or simple VIP dinner events ...

[Read Now](https://blog.innovativegroup.agency/virtual-events-planning)

![](https://blog.innovativegroup.agency/hubfs/Stock%20images/Business%20team%20having%20video%20conference%20in%20the%20conference%20room.jpeg)

IG Events

### Ways to increase foot traffic at a long standing event

WAYS TO INCREASE NEW FOOT TRAFFIC AT A LONG STANDING EVENT

[Read Now](https://blog.innovativegroup.agency/ways-to-increase-foot-traffic-at-a-long-standing-event)

![](https://blog.innovativegroup.agency/hubfs/mecum-auctions-houston-2014_002-400.jpg)

IG Events

### Don’t Just Sponsor a Golf Tournament... Create An Experience

Say goodbye to the idea that golf is just something your father watches when the Masters are on TV. Instead, say hello to modern golf experiences: a cohesive experience that feels less like a ...

[Read Now](https://blog.innovativegroup.agency/golf-tournament-experience)

![](https://blog.innovativegroup.agency/hubfs/DJI_0391-SMALL.jpg)

IG Events

### 5 Event Engagement Ideas That Make An Impression

Experiential marketing is changing how advertisers speak to and engage customers. No longer is attention grabbing advertising about who can have the busiest, noisiest, or most conspicuous TV or print ...

[Read Now](https://blog.innovativegroup.agency/event-engagement-ideas)

![](https://blog.innovativegroup.agency/hubfs/140522211939-billionare-champagne-monaco-horizontal-large-gallery.jpg)

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