The Innovative Minute

grill master

Fans Love More Than Just Football at Notre Dame Fan Fest

Ready… set… hike! During home football games this season, students, alumni, administrators, and other Fighting Irish fans at the University of Notre Dame get to enjoy football, beer, BBQ, and world-class entertainment during Notre Dame’s Football Fan Fest. This year, Innovative Group (IG), a world-class experiential marketing company, is helping the university heat up the ...
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experiential marketing

Culinary Trucks & FitGriller: A Match Made in Food Heaven

Innovative Group (IG) is proud to announce a new partnership with Chef Michael “FitGriller” McDearman. The author, TV personality, and BBQ expert and ...
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experiential marketing

What Makes Innovative Group a Top 100 Event Agency

At Innovative Group (IG), our team is excited to share we have been recognized among Event Marketer Magazine’s “It List” of the Top 100 Event ...
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marketing degree

You Have Graduated with a Marketing Degree… Now What?

Congratulations to all of our 2018 college graduates! It’s finally over. You’ve made countless pots of coffee, spent more grueling hours than you’d ...
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Experiential

Experiential Marketing and the PGA Makes for a Hole-in-One

FORE! You are about to get hit with some great ways to boost your exposure at your next PGA event. Golf is no longer your grandfather’s sport. Today, ...
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Branding

Introducing MAXimus as Hell on Wheels: Star of TV Show Gordon Ramsay's ‘24 Hours to Hell and Back’

Forget idle hands being the devil’s workshop. When fiery chef Gordon Ramsay returns to the small screen on June 13 with a new show, 24 Hours to Hell ...
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Experiential

How Experiential Marketing Efforts Enhance Customer Experiences at Airports Across the Country

What type of traveler are you? Do you track the take-off time and cut it as close as possible or a “Gate Potato?”
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All
IG Events
March 20, 2018

Behind the Scenes: What Really Happens at a Festival like Ultra Music Fest

  Nothing brings a crowd of people together like a music festival. The ground-shaking, feel-it-in-your-chest pounding music, your favorite performers rocking out the stage, and the smell of festival ...
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IG Events

The Secret to Standing Out in a Sea of Marketers: Experience Marketing

Being different is good – especially when it comes to standing out in a sea of other competitors. Who says a little competition isn’t good – right?
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