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The Innovative Minute

experiential marketing

How to Run Successful Festival Operations

Whether centered around food or music, there are many elements of a festival that contribute to the overall experience. While the biggest celebrity chef demonstration or top-selling, headlining band may be the main attraction, all the smaller moments and experiences in between are just as important.
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Branding

Why Consumer Experience is the New Brand

In such a cluttered business market, brands are struggling to stay ahead of the competition and foster the long-term loyalty they need to be ...
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audience engagement

How to Improve Fan Experience at Events

As modern consumers become increasingly interested in living the "experience lifestyle," it’s now imperative that brands are able to make their ...
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experiential marketing

5 Ways to Perfect Sports Event Planning

The US is a country that loves to gather around sporting events. Whether that means attending a live game or gathering a group of friends to watch ...
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Branding

How Innovative Group’s Services Bring Unique Brand Experiences to Life

At Innovative Group (IG), we create inspiring experiences for inspiring brands that help people live more inspiring lives. How? Through valuable ...
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Experiential

How Multiple Mobile Assets Create the Optimal Event Experience

In part one of our blog series on utilizing experiential marketing to increase brand loyalty and drive revenue, we covered how innovative mobile ...
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Innovative Group + Alabama Coasting = Great Tourism, Culinary, & Cultural Partnership

When Innovative Group was introduced to Alabama Coasting at the World Food Championship in Orange Beach last year, a wonderful friendship was formed. ...
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All
IG Events

Don’t Just Sponsor a Golf Tournament... Create An Experience

Say goodbye to the idea that golf is just something your father watches when the Masters are on TV. Instead, say hello to modern golf experiences: a cohesive experience that feels less like a ...
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IG Events

5 Event Engagement Ideas That Make An Impression

Experiential marketing is changing how advertisers speak to and engage customers. No longer is attention grabbing advertising about who can have the busiest, noisiest, or most conspicuous TV or print ...
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IG Events

Mecum Kissimmee 2019 A Full Week of Unique Experiences

For the second year in a row, Innovative Group (IG) will rev up the entertainment at Mecum Kissimmee 2019, the world’s largest Mecum Auto Auction. The event, which runs through Jan. 13, is 10 full ...
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IG Events

Masters of All Things Delicious! MAXimus Represented at the World Food Championships

Fire up the grill! Master chefs are a true treasure in the culinary world. Their creativity regarding their recipes and food preparation can make millions of mouths water. So, what’s it like when ...
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IG Events

Experiential Marketing Engages at the Riptide Music Festival

The Innovative Group (IG) team is still riding the wave of excitement from the Riptide Music Festival. More than 40,000 people attended the three-day event, which was held in Fort Lauderdale Beach, ...
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