The Innovative Minute

experiential marketing

5 Ways to Perfect Sports Event Planning

The US is a country that loves to gather around sporting events. Whether that means attending a live game or gathering a group of friends to watch the big game on TV, we love to cheer on our favorite team.
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Branding

How Innovative Group’s Services Bring Unique Brand Experiences to Life

At Innovative Group (IG), we create inspiring experiences for inspiring brands that help people live more inspiring lives. How? Through valuable ...
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Experiential

How Multiple Mobile Assets Create the Optimal Event Experience

In part one of our blog series on utilizing experiential marketing to increase brand loyalty and drive revenue, we covered how innovative mobile ...
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Innovative Group + Alabama Coasting = Great Tourism, Culinary, & Cultural Partnership

When Innovative Group was introduced to Alabama Coasting at the World Food Championship in Orange Beach last year, a wonderful friendship was formed. ...
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hospitality

COMPANY OF THE YEAR...Innovative Group Wins Gold at the 2019 Stevie® Awards

What’s better than winning gold? Well besides world peace, not much else The Innovative Group team is proud to announce they have been named
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Experiential

How to Utilize Experiential Marketing to Increase Brand Loyalty (Part 2)

In part one of our two part blog series, we covered what experiential marketing is, why it’s effective, and how it can be utilized to increase brand ...
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Experiential

How to Utilize Experiential Marketing to Increase Brand Loyalty (Part 1)

In today’s heavily-saturated marketplace, consumers are constantly bombarded with marketing messages trying to convince them to buy a product, open a ...
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All
IG Events

Don’t Just Sponsor a Golf Tournament... Create An Experience

Say goodbye to the idea that golf is just something your father watches when the Masters are on TV. Instead, say hello to modern golf experiences: a cohesive experience that feels less like a ...
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IG Events

5 Event Engagement Ideas That Make An Impression

Experiential marketing is changing how advertisers speak to and engage customers. No longer is attention grabbing advertising about who can have the busiest, noisiest, or most conspicuous TV or print ...
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IG Events

Mecum Kissimmee 2019 A Full Week of Unique Experiences

For the second year in a row, Innovative Group (IG) will rev up the entertainment at Mecum Kissimmee 2019, the world’s largest Mecum Auto Auction. The event, which runs through Jan. 13, is 10 full ...
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IG Events

Masters of All Things Delicious! MAXimus Represented at the World Food Championships

Fire up the grill! Master chefs are a true treasure in the culinary world. Their creativity regarding their recipes and food preparation can make millions of mouths water. So, what’s it like when ...
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IG Events

Experiential Marketing Engages at the Riptide Music Festival

The Innovative Group (IG) team is still riding the wave of excitement from the Riptide Music Festival. More than 40,000 people attended the three-day event, which was held in Fort Lauderdale Beach, ...
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