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The Innovative Minute

Experiential

5 Reasons Why Your Brand Needs a Super Bowl Fan Experience

The Super Bowl is one of the most sought after events of the year, attracting football fans from all over the world. Whether flocking to Miami to attend the game or just to participate in the incredible activities leading up to it, here are the five main reasons to create a Super Bowl Fan Experience. 
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experiential awards

2019 Has Been Quite a Year for Innovative Group!

WOW… What a year 2019 has been! Clemson won the College Football National Championship game, the Nationals won the World Series, a new prince was ...
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experiential marketing

The Secrets Behind Successful Day of Event Operations

You’ve put a lot of time, effort, and money into planning your special event. With tons of moving parts to keep track of and behind-the-scenes ...
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experiential awards

Innovative Group Wins 2019 Entrepreneur 360™ Award

The Innovative Group team is proud to announce they have won a 2019 Entrepreneur 360™ Award for the second year in a row! What helps set Innovative ...
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Branding

Brand Experience Agencies’ Impact on Brand Loyalty

In a highly competitive business landscape, your customers have lots of options when it comes to who to buy from. If you want your customers to be so ...
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customer engagement

4 Common Event Management Mistakes to Avoid

As an event director, business owner, or marketing manager, you want to ensure all special events held on behalf of your brand run smoothly. But if ...
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Branding

5 Ways Digital Marketing Enhances Experiential Marketing

Experiential marketing is an innovative concept that challenges the status quo of traditional advertising. By creating hands-on experiences your ...
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All
IG Events

Don’t Just Sponsor a Golf Tournament... Create An Experience

Say goodbye to the idea that golf is just something your father watches when the Masters are on TV. Instead, say hello to modern golf experiences: a cohesive experience that feels less like a ...
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IG Events

5 Event Engagement Ideas That Make An Impression

Experiential marketing is changing how advertisers speak to and engage customers. No longer is attention grabbing advertising about who can have the busiest, noisiest, or most conspicuous TV or print ...
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IG Events

Mecum Kissimmee 2019 A Full Week of Unique Experiences

For the second year in a row, Innovative Group (IG) will rev up the entertainment at Mecum Kissimmee 2019, the world’s largest Mecum Auto Auction. The event, which runs through Jan. 13, is 10 full ...
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IG Events

MAXimus Represented at the World Food Championships

Fire up the grill! Master chefs are a true treasure in the culinary world. Their creativity regarding their recipes and food preparation can make millions of mouths water. So, what’s it like when ...
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IG Events

Experiential Marketing Engages at the Riptide Music Festival

The Innovative Group (IG) team is still riding the wave of excitement from the Riptide Music Festival. More than 40,000 people attended the three-day event, which was held in Fort Lauderdale Beach, ...
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