Experiential Marketing and the PGA Makes for a Hole-in-One

Posted by Camie Dunbar on Apr 23, 2018 1:36:57 PM

FORE! You are about to get hit with some great ways to boost your exposure at your next PGA event. Golf is no longer your grandfather’s sport. Today, tournament organizers are combining the fun of a major golfing event with the excitement of a perfectly groomed party.

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Topics: Experiential, Branding, customer engagement, PGA, golf, hospitality, VIP

Introducing MAXimus as Hell on Wheels: Star of TV Show Gordon Ramsay's ‘24 Hours to Hell and Back’

Posted by Camie Dunbar on Apr 4, 2018 7:33:24 PM

Forget idle hands being the devil’s workshop. When fiery chef Gordon Ramsay returns to the small screen on June 13 with a new show, 24 Hours to Hell and Back, his “workshop” is truly going to be Hell on Wheels. Or, to be more specific, it’s a 70-foot-long semi-truck called Hell on Wheels that unfolds into a state-of-the-art, self-sustaining mobile kitchen.

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Topics: Experiential, Branding, MAXimus, Cooking Show, Hell on Wheels, Gordon Ramsay, 24 Hours to Hell and Back

How Experiential Marketing Efforts Enhance Customer Experiences at Airports Across the Country

Posted by Camie Dunbar on Mar 30, 2018 5:17:32 PM

What type of traveler are you? Do you track the take-off time and cut it as close as possible or a “Gate Potato?”

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Topics: Experiential, Brand Identity, airport marketing, customer engagement

Behind the Scenes: What Really Happens at a Festival like Ultra Music Fest

Posted by Camie Dunbar on Mar 19, 2018 11:44:05 AM

 

Nothing brings a crowd of people together like a music festival. The ground-shaking, feel-it-in-your-chest pounding music, your favorite performers rocking out the stage, and the smell of festival food filling the air. All of these sights and sounds come together to create one heck of an incredible experience and a unique form of experiential marketing.

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Topics: Insider, Events, Experiential, Branding

The Value of Unique Assets to a Brand

Posted by Camie Dunbar on Mar 13, 2018 3:49:51 PM

Everyone wants to stand out, be unique and promote their own personal brand. For some, it may include some new killer heels and an I’ve-got-this attitude. For others, it might be a swanky new suit and the confidence to match it. Just like people, businesses are also looking for ways to stand out in the crowd. But unlike new clothes or shoes, brands have to demonstrate their uniqueness in a different way. This is where having unique experiential assets can help bring value to your brand

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Topics: Experiential, Branding

Creating a Non-Human Star: The Power of a Brand Identity

Posted by Camie Dunbar on Mar 2, 2018 3:25:14 PM

What’s your story? Your brand identity

Brand identity, which is the message your audience receives from your company, product, or services, is the foundation for which all of your branding initiatives are based. It’s what makes your brand unique and communicates who you are to the rest of the world.

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Topics: Experiential, Branding, MAXimus

Experiential Marketing Definition and Ideas to Inspire in 2018

Posted by Camie Dunbar on Mar 2, 2018 3:07:23 PM

Marketing, at its core, is promoting your brand to garner the coveted attention and interest of your current and prospective customers, clients, or consumers by offering them something of value in hopes of securing their business for years to come. It’s teaching people about your brand and why they should choose you over a competitor’s product or service. How you choose to promote your brand, however, can vary greatly by method as well as your levels of creativity and innovation

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Topics: Experiential